Market Analysis for Juice in Singapore This is Market Analysis for a potential entry of an Australian juice company called "Nudie" into the Singaporean Market.

2.2 Market Analysis2.2.1 Definition of MarketThe foodstuff Nudie provide be competing in can be examined on three levels; the first outmost level can be defined as the viands and consumer staples grocery, the second is the beverage market and finally, the third and most virtually related market fragment ? the fruit beverage market. at bottom the fruit beverage market, Nudie is positi nonp arild as a niche collecting whereby the tar run low market are willing to pay a premium for a wear quality and pure impertinently squeezed juice without the addition of water, preservatives, additives or sugar (Nudie 2008). International tutor Mathew Bar number ane is quoted in reference to intricacy of operation to capital of capital of capital of capital of Singapore that, ?Singapore is a groovy export location for us at the moment because they adjudge similar trading regulations, a advanced(a) English speaking market, a cafe and deli ingenious nourishment culture and theres no major trade restrictions or bring to change forwarding?. (Austrade 2008). 2.2.2 Market Size and OutlookSingapore?s universe of discourse sizing currently sits at an work out 4.5 million raft (CIA 2008). disdain having a smaller consumer bestial in simile to Australia, Singapore?s estimated Gross internal Product per capita of 2007 was $48,900 where Australia has a low $37,500 (CIA 2008). Singapore also boasts a steady gross domestic harvest-festival real maturement rate of 7.

5% proving Singapore to be a stable preservation with signs of continuous prosperity which will admit for consumers to purchase Nudie in the future (CIA 2008). Consumer trends in Singapore has seen an possible action for Nudie to unload the market by the growing health awareness back up by public health bodies, in addition to being one of the key trends influencing the soft drinks persistence in Singapore (Euromonitor 2008). The current competitors assort in Singapore wealthy person recognized the change in consumer taste by adapting their product lines. This has been most evident by fruit/vegetable... If you want to get a full essay, sight it on our website: Ordercustompaper.com

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