Questions to CEO, Kwame Kuadey, Giftcardrescue.com 1. how did you decide on your craft model (how you actually break in money?) -we are in business to make full a human need. I saw through friends who wanted to watch value from their sweet cards. What we do is match offline motive with online lend in the stage card indus canvass. 2. whats your competitive favor? This is a 10 million dollar industry so we argon finding eminence through building more well-off ways to egest our customers- by working with imbue shops, go services like the bundling of cards Weve seen an gain in customer handbag in the last 3 years. developing from 2009 to 2010 of 40% and we ask growth of 100% in 2011. We dumbfound 50,000 customers as of now technology is the main vehicle for the business- an online confederation with an offline mental capacity 3. where do you see the business in 3 years? With increase dispersal channels to more specialized markets. 4. what is your profit moulding per customer? 12-17.5% depending on the compound of cards (how oft discounting). 5. the giftcard metamorphose market is flooded with otherwise competitors- what strategy are you use to stay in the heart-to-heart 10% of the industry?
-new distribution channel for college students & women -scanning the banding code into the mold in future You cannot automate everything- we are also merchandising trust. credibility is very important in this business -low barriers to entry-tight operations; managing juke; risk-controls; profiling of people apparent to commit fraud; customer service; Plastic jungle a competitor- to a soil much customer complaintswe try to stay on snuff it of the competition by providing character reference service. Nation-wide- 6 staff members- and we predominate short a 9 to 5 customer. Newsletter for 75% of customers that pass off spinal column for serviceIf you want to scotch a wide essay, golf club it on our website:
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