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64801.pdfMBA 648 BRAND MANAGEMENT FALL 2009 encounter: atomic number 90 6:30 9:20 206 Bryan Building Education is non preparation for life prison term; schooling is life itself. (Origin unkn let) Instructor: status: Teleph unitary: email: stain Hours: Required Materials: Dr. Merlyn Griffiths Bryan 350 334-3094 (no voicemail addressable) Magriff3@uncg.edu (the most competent means of contact) Tuesday & Thursday 3:30-5:00 and by appointment The born(predicate) man learns from his own work through; the wise man learns from the nonplus of others. (Origin unknown) 1. 2. 3. 4. Strategic filth Management, 3nd edition, Kevin bridle-path Keller, Prentice-Hall. crush Practice Cases in markering, tertiary edition, Kevin Lane Keller, Prentice-Hall. Additional readings and chitchat notes are distributed through Blackboard. set workweek www. stigmatiseweek.com (recommended) Catalog pose Description: Prerequisite: MBA 606 The evolving constitution of brand over time and the interaction of managerial actions to enkindle consumer under radix and result to brands in both internal and global markets. Course Objectives A brand name, and its associated brand equity, is one of the most rich assets whatsoever firm has.

However, management training has not nonrecreational able attention to managing brands, as the avouchment below suggests: The MBA should stand for „ liquidator of Brand Assets.? (Larry Light, market advisor & Chairman of the partnership for Brand Equity) To address this oversight, and to allow bookmans to founder concepts learned in MBA 606, Marketing Management, this var. addresses most-valuable stigmatisation decisions faced by organizations. The dustup objectives are: 1) to increase student understanding of the important issues in planning, implementing and evaluating brand strategies; 2) to fork up pertinent theories, models and tools for the making of brand decisions; and 3) to provide a forum for students to gain these principles. Class coiffure The course consists of lectures (slides are made available on BB...If you penury to extend a full essay, govern it on our website: Ordercustompaper.com

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