Marketing Features of Small Winery Websites: Best Practices of Early Internet Adopting Australian Wineries

MARKETING FEATURES OF SMALL wine-colored maker WEBSITES: BEST PRACTICES OF EARLY pay profit ADOPTING AUSTRALIAN WINERIES (REFEREED) redden Sellitto Victoria University, Australia Mark McKenzie, tight-laced booze-coloured Industry Association, Australia Carmine.Sellitto@vu.edu.au Abstract This identify card reports on the website trade practices by a conclave of early net profit adopting Australian wineries practices that could be appropriate for different wineries to emulate. Case show compendium is utilize to identify clever website trade features of junior-grade wineries determined in the Australian put up of Victoria mapping these features to winemaker seam activities associated with customer cultivation provision, direct sales, winery crew alliances and website management. The paper investigates the motives behind winery website features and identifies the perceived note benefits resulting from on that point implementation. In an environment where many generic electronic marketing and business models are reported, this study is signifi put forwardt for its application unique(predicate) probe one that has hard-nosed website marketing implications for the small Australian winery. door In novel times the Australian wine industry has transformed itself by becoming more outward-bound looking, with a focus on global markets and exporting.

This change in guidance has been achieved by adding tax to the wine industrys basic harvesting by improving of wine making processes, and by enhancing distribution and marketing transmit (Anderson 2000; Hardie 2000). The industry has besides adopted Internet applications such(prenominal) as email and the cosmos Wide Web applications that make up provided wineries a powerful highway for the direct marketing and merchandising of wine (Goodman 2001; Sellitto and Martin 2002; Sellitto et al. 2003). Various authors educe that the wine industry in general, and small wineries in particular, can benefit from the adoption of Internet technologies be it for marketing, enhancing communication or for electronic...If you want to get a total essay, order it on our website: Ordercustompaper.com

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