Travel and Tourism in cracking of capital of capital of Singapore Executive summary: The Singapore Tourism Board(STB) play an important role in encouroging return in locomote and tourism in 2004.the board einbarked on a vast re-branding compaign to identify singapore as a distination that is Unique. the parvenu brand position-Uniquely Singapore- was created to promot the many things which are intrirsic to Singapore as a city and a Country.This new coating brand,which show cases legato sential Singapore experienced and celebrate Singapore unique work of traditions,Cultures and Modernity was as important Countributary factor in in bringing about strong harvest-tide arrivals and holidaymaker reciept in 2004. In addition,the Singapore Tourism Board arrange many counterbalance in 2004 and broke many barriers that puddle been in location for years.for e.g Jump on Singapore and Fireworks festival which are both(prenominal) likely ti be make in to one-year events.
While the travel accomnodation assiduity vulcanized fully from looses suffered in 2003 in terms of number of buttocks nights sold,value sales saw only apartial recovery with %10 growth in 2004.the dusk in average cost per prat night came in general as a result of the maturation share of outlay sensitive in board void travel trafic and inflexible price competition among mid-vange and low-cost hotels for industry share. An addition in inbound tourism coupled with modify economy,resulted in an increase in visitor volume for Singapores touring car attractions.Besides the attraction the sellers,the innovet ive promontional efforts by the Singapore to! urism board payed dividends and helped assure a truelove flow of Tourists in 2004.If you want to get down a full essay, order it on our website:
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