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A hurried business patch runs across the aerodrome at a full sprint. If he doesnt cast down to portal D3 in tercet proceeding, he leave miss his leakage to Singapore. As he is running, little beads of sweat bugger off to form on his brow. mass gawk at him and give insults his way when he bumps past them with seemingly no thought. al peerless of a sudden, the macrocosm stops in full stride, whining to a stop. He breathes heavy and purports to his right. How can he go on the plane without aboutthing to look at? Quickly the man edge some(prenominal)where to the news show meet and looks at the plethora of knowledge stuffs. News looks appealing. Grabbing a topical anesthetic theme and a copy of Newsweek, the man tries to decide which i to buy. The dullness of the newspaper or the bright colors and in-depth stories of Newsweek? smiling with satisfaction, he grabs the Newsweek and leaps international to catch his flight.         Newsweek has press homeed news to memoriseers for over 60 years. Color acquire ins, bright sink in summons, in-depth stories on a pile of subjects, and get ahead of advertise ments littered end-to-end are just a few of the many things that Newsweek brags over the simplicity of a acceptcast and innocence newspaper. During the 1940s was Newsweek the same? Did it try to appeal to the same earreach or try to reflect an accurate video of what was spill on in the world? Was the content of the magazine una wish well in any way? Newsweek during the 1940s varied greatly from that of the 1990s in a variety of ways, yet had the same determination doneout its existence, to sell and wee-wee m maviny.         Red borders and red lettering decorated the cut through of Newsweek during the 1940s. Below the main title was the phrase magazine of news significance which is what everyone associated with Newsweek. Newsweek was a newsmagazine that delivered news and pertinent reading to the world(a) earth. Beca affair a new! spaper is released every day bit a newsmagazine like Newsweek is released once a week, why would multitude undeniable old news? Newsweek prided itself on in-depth stories that newspapers did not pop the head word the readers with. Also, it provided the reader with color, which no newspapers had during the time. During the 40s, the world was going through a horrible time known as World contend II. Everyone lived in business from one day to the next, whether it be from headache of bomb scares to fear of the death of a love one fighting overseas. Newsweek tried to ease this fear that the American cosmos felt by reporting on everything that was going on during the war including maps of the war effort, interviews with soldiers, and intimate notes from the President himself. The main extract of Newsweek thus during the 40s was on the war, covering al nearly every locution of it. There occasionally would be little blurbs active personal business within the United States, u nless that was rare.          fight appealed to men, since men were in the beginning the ones involved with it. Men were solace the heads of every aspect of association in the 1940s. The view of women was for them to roost in the house and distort and clean. Women were not trusted to be able to make all- key(prenominal) decisions and were not acknowledged in any form of bodily business. This fact cause Newsweek to appeal to the male audience, since even so the women were seen as fairly illiterate and not able to full understand the personal matters of the world. Mixed throughout the magazine were advertisements for whisky and alcohol products, cigarettes a good deal(prenominal) as Lucky Strike, puffiness bearings, tractors and other farm equipment, and beat back vehicles. Also the advertisements would include text to a lower place it such as For the serious man or Only real men use ____ which showed how overmuch than than Newsweek was trying to ap peal to men.         Men during the 19! 40s loved to read vast text obligates about a subject. truly few pictures were littered throughout the magazine, and what pictures at that place were had a grim outer space designated for each. The advertisements for products such as ball bearings or cigarettes had page-long text articles with a description of the product as well as its rattling(prenominal) characteristics. It took a normal reader approximately 4-5 minutes to read one advertisement in Newsweek. The pictures that were in there provided lightly highlighted the text. Some were in color, while most where in morose and white. The maps and important features were highlighted in red, a unremarkably used color throughout a Newsweek issue.         Newsweek changed rapidly over the decades and in 1990 it has experienced significant change from its earlier source of the 1940s. The 1990s get under ones skin been a time of monumental events in American history. The gulf War, first President to formally suffer through the impeachment process, okeh City bombing, and many others are only a few of the many events that bring added themselves to history. Newsweek was there to cover them all, from a one thousand million different angles. Not anymore was there a abundant war that they could focus all their attention on like World War II, but there were end littlely more subtle stories that could be covered.         Along with a rouse in stories, Newsweek as well underwent a face-lift in its appearance. The depend cover no longer is simply red and black but rather harbors millions of colors with many different pictures on it, instead of just one. The pages of Newsweek turned from being a paper-like material to a more plastic-like feel, which is much more durable and less potential to rip. Color within the magazine is used much more frequently. All pictures are in color and even some normally black text contains color amidst the lines. The color part as well as th e general appearance of Newsweek has changed much fro! m that of the 1940s.         The drastic change in the use of color also shows the shift in priorities of the American public. People are no longer interested in reading long articles with oodles of text and few pictures. Instead they look to have the pictures see them the story, with some text there in case the picture captures their attention. Patience to read an entire article is rarely found among people of the 1990s. They are too engaged and consider themselves to have no time to sit down and read a Newsweek full of text. Newsweek has picked up on this and religiously scatters multiple images on each and every page. Advertisements also have changed in that they contain no long text. A distinctive advertisement leave alone be a large picture to cover the page and a little short guide word below it such as Just do it!         though the differences betwixt the Newsweek of the 1940s and of the 1990s are great, they have one common goal which is to deliver news to people and sell money. Newsweek will eternally correct to the society of the day, whatever that may be. Reading between the lines of a Newsweek will show a reader the genial trends and important aspects of the society of the time. Stories may change, pictures may increase or decrease, coiffe of the magazine might be altered, but Newsweek will perpetually reflect what is important to society and will eer be a small window to see the world. 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