Engineering application - Marketing Essay Example | Topics and Well Written Essays - 1000 words

Engineering exercise - Marketing - Essay ExampleInformation technology enabled adequate programming of the speed and the direction that the cover board travels in. Since innovation, the safety, convenience and comfort of the technology have been assured through numerous scientific tests. The trade plan also strives to increase the sales of the hover boards among the targeted market. The company aims at achieving 500% increase in sales in the financial year 2015/2016. The expected market shargon target in this the 2015/2016 avocation limit is 10% of the international human transportation market. The financial value of the merchandising plan involves enhancing the sales revenue and the profitability levels of the company.The enhanced financial value has the beneficial effect of improving shareholder returns, and financial new production system that creates more superior products for the future transportation market. The desired trading period sales turnover is USD 100 million, a nd the expected profit level is USD 30 million. The improved products and services for the vacuum-clean boards illustrated by the marketing plan are enhanced entertainment and protection features such as machine-driven stereo systems, comfort features, and superior safety products. The desired timescale of achieving the marketing results is just on trading period, 2015/2016. The marketing project will use a budget of USD 50 million. The company will experience some(prenominal) consequences if the marketing plan is non implemented. A major negative consequence is that publicity will be minimal hence, the target customer base will not understand features of the product. Positive aspect of not implementing the plan entails making savings on the budgeted amount (USD 70 million) for the marketing project.The marketing plan aims at illustrating the marketing strategies adopted by the company (Future Technologies), for the new technology product referred to as hover boards. The strategi es are further analyzed in terms