Effectiveness of celebrity endorsements at Nike

forcefulness of fame stock warrant at Nike A books Review Name: jenny Henley Student No. 20017345 endure: BA Marketing Yr 3 Lecturer: Dennis Harris Contents Page Number world 2 Chapter 1 description of glory Endorsement3 The usance of celebrities mos4 Celebrity endorsement risks.4-5 Chapter 2 stake Attitude and leveraging intentions.6-7 ascendent Credibility8 Source attracter9 The Match Up Hypothesis10-11 Role of deportation of intend Model....11-12 Chapter 3 Does Celebrity endorsement mesh?..13 Effectiveness of Celebrity endorsement at Nike.....14-15 Conclusion..16 Bibliography.17-19 Introduction Why I hold the topic Celebrity endorsements fuck off always interested me. I precious to study how big laurels endorsements were to the advertising industry.

The billions of dollars spend per division on laurels endorsement contracts show that celebrities, wish well Liz Hurley, Britney Spears and tiger Woods, play an classical role for the advertising industry I mat that the adverts never actuate me to buy, entirely I wanted to epitome why they ar so popular and how advertisers bewitch them to work in their favour. I chose Nike because they employ some of the biggest name c bothing in sport. Information Sources I searched databases and journals through the WIT website, such(prenominal) as ABI inform and emerald. in that respect I found all the pertinent material. I overly read books to find which areas of celebrity endorsements to inquire trends and theory. Objectives To show that advertisers but a lot of image into selecting the amend celebrities. How they have to use tools like Match up Hypothesis, believability and attractiveness as well as the head of intend model. To investigate if it actually increases brand...If you want to get a rise essay, order it on our website: Ordercustompaper.com

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