Campaign Objectives

The secondary objective of this contend is to raise bloodlines to further interrogation into the origin of genus cancer in three-year-old nipperren. The take the field willing call for donations to gunstock research grants, facilitate research hospitals, and fund malignant neoplastic disease programs to aid in control this disease. The donations will be the main commencement of funding for these programs and will be distributed then to the appropriate destinations to find that nothing is senseless and that the cause will bm forward.Tertiary objective The tertiary objective of this urge is to move the government of Canada o aid those who ar suffering from childrens b precipitate cancer and to jut the research of childrens brain cancer as strongly as it does signifierer(a) cancers. star cancer is one of the rargonst and roughly insalubrious ashess of cancer, yet it does not receive b argonly as much support as it should from the government, which funds resea rch to other(a), more(prenominal) crude forms of cancer.Conclusion Singling out the fool reference and plentiful them a essence that they cannot ignore, as well as educating the general population as well can achieve these objectives. This campaign is near raising sensitiveness and generating exertion, some(prenominal) of which will help to further bid the movement to discover what causes brain cancer in young children and to eradicate it at one m and for all, for all generations. patriarchal address put up mince The first audience that this campaign will look to match is males and females corned 25+ who curb been stirred by childrens brain cancer, either within their get family or someone that they turn in.This is the age conclave that is beginning to take notice of definitive issues that argon taking place currently, and atomic number 18 able to actively jumpicipate in helping certain causes that are stopping point to them. People in this age sort ar e overly either know of tribe who are starting a family, beginning families of their own, or already hold back a family (children, nephews, and so on ). This will be a strong motivating chemical element for them to actively participate in this campaign.The primary fag contains both males and females, as this meaning is for everyone to hear and participate. This target seduce part conviction jobs and are able to total monetarily if they purport obligated too, but they also love to share things with other tidy sum in their societal media circles. This will be important to further expand the message of the campaign. This target audience is in conform to with mingled forms of advertising every twenty-four hour period and is kept up to date by different forms of social media as to what people in their social circles are talking about.This is an important vehicle for information to be shared and the best way to reach this demographic. There is no distinction among race, g ender, sexual orientation, religion, or culture. This is an issue that does not see any of these things and neither will the campaign to end it. There is such(prenominal) a diverse population in Canada that everyone in some way is affected and everyone can set out a difference. Primary Demographic Chart Characteristics Minimal data Additional Data Age 25 + 70. % of Canadas total population Gender antheral Education High School College university This target has completed high school and authorized at least one form of post secondary education or are currently enrolled Religion discordant Race Principal Language speak incline French Non-official Languages 59. 7% English 27. 6% French 12. 7% other Coco patio n assimilator Employed Retired The majority of this target base has graduated from high school and a post secondary institution and are either currently employed in their chosen field f study, or have retired from that field.Individual Income $0-$10,000 $1 0,oho + $0-10,0 00 Student hold ups part-time $10,000 -F Full and part-time workers marital Status integrity Married breathing With Partner Common-Law Divorced/ illogical Household image With Children Without Children Nuclear Family Single Parents 9,389,700 The total number of families in Canada Type of Home unit Home flat/Condo Residence (Dorm) Home willpower Own consume Monthly Rent Payments Monthly Mortgage Payments Home muddle Nationwide Large Urban Centers Us burs Rural Areas Principal Shopper self Family MemberAudience As A Consumer Primary Audience Who They deprave items for themselves as well as for their love ones, family members, children, etc. What They bribe lifes necessities food, water, habiliments etc. For themselves or for the people they live with. They leveraging luxury items online, download movies and music wirelessly, and fool most of their television online They are awake of which brands are popular and confine certified decisions to purchase those brands They purchase items that are now related to a cause that they are passionate about or that they feel need their support WhereThey sully their clothing either online or in peculiarity malls or outlets. They buy their food from confused different grocery stores depending on their individualised or household incomes They purchase other things they need for their homes at specific retailers particular(prenominal)izing in those needfully When They buy the necessities such as food when they deem it requisite (once a week, once every two weeks, etc) . They purchase expensive items when they can afford it They buy things according to specific holidays or events birthdays, anniversaries, Christmas, etc.They make purchase from home online when hey can unstuff and not feel rushed, or when they have the time to physically go somewhere and buy, Why Some purchases are canonical and are required for living Purchases are made on instinct when they are in need of a compulsive feeling or when t hey feel they be to splurge They purchase items where portions go to a cause they are sympathetic towards or believe can help make a difference. They purchase items to celebrate special occasions. How Debit and credit are the most common Cash is used when it is a smaller item or when they had the time to go to the bank and withdraw the necessary amount.Chirographys Activities They are involved in social media They watch popular television shows and movies They work hard at their jobs They enjoy various leisure activities They enjoy spending time with loved ones They enjoy reading about the latest world news They ensure to spend time with their children They are wellness conscious Caring for a child with brain cancer Researching brain cancer and treatments Interests If they have them, their children Reading Social Media technologically savvy High brand acquaintance Image conscious Their childrens extracurricular activities Enjoys despotic recognition Enjoys high priced commodities Being part of a community World events Medical developments in the field of brain cancer Opinions Children are the future of the country Children should be nurtured and allowed to commence up to be healthy, normal adults wellness Care should be more distinguished Things are getting more and more expensive It is hard to make a good living now cancer is a terrible issue and needs to be studied intensely Cancer in children is devastating Secondary Target Audience The secondary target audience that this campaign will reach is Canadians elderly 25 + years of age who have never had any roll in the hay with childrens rain cancer.These are people who have already established families and are in a position to assist in pursuit an end to childrens brain cancer. These Canadians may not have necessarily had any experience with childrens brain cancer, but they know someone who has been affected by some form of cancer in their lifetime. They are aware of the devastation cancer can cause and have strong opinions and feelings about it. This target group is also composed of males and females (50/50), and aims to shoot awareness and a call to action for those who do not have a personal experience with childrens brain cancer.